live345 Privacy Policy

1. Who We Are and Scope of This Policy

live345 operates the online betting and gaming platform accessible at live345.co (the "Platform"). For the purposes of this Privacy Policy, live345 acts as the data controller in respect of personal data collected from users of the Platform.

This Privacy Policy applies to all personal data collected by live345 in connection with your use of the Platform, including account registration, sports betting, casino gaming, deposit and withdrawal transactions, and customer support interactions. It does not apply to third-party websites or services that may be linked from the Platform.

By registering an Account or using the live345 Platform, you acknowledge that you have read and understood this Privacy Policy and consent to the data practices described herein.

2. Personal Data We Collect

live345 collects the following categories of personal data:

• Identity Data: Full legal name, date of birth, nationality, and copies of identity documents (e.g., MyKad or passport) provided during KYC verification.
• Contact Data: Email address, mobile phone number, and residential address (including city, postcode, and state within Malaysia or internationally as applicable).
• Account Data: Username, encrypted password, account preferences, and communication preferences.
• Financial Data: Payment method details (e.g., Touch 'n Go eWallet, Boost, GrabPay, DuitNow, FPX, Maybank2u, CIMB Clicks, Public Bank, Hong Leong Connect), deposit and withdrawal transaction histories, and account balance records — all denominated in MYR.
• Gaming and Betting Data: Records of all wagers placed, games played, outcomes, bonus usage, and gameplay session data.
• Technical Data: IP address, browser type and version, operating system, device identifiers, time zone, and general geographic location derived from IP data.
• Usage Data: Pages visited, links clicked, session duration, navigation paths, and feature interactions on the Platform.
• Communications Data: Records of customer support interactions, live chat transcripts, and any correspondence you send to live345.

3. How We Collect Your Data

live345 collects personal data through the following means:

• Direct submission: Data you provide when registering an Account, completing KYC verification, making deposits or withdrawals, placing bets, contacting support, or responding to promotions.
• Automated technologies: Technical and usage data collected automatically as you interact with the Platform, including through cookies, web beacons, and server logs.
• Third-party sources: Identity and financial verification data from third-party KYC/AML (Anti-Money Laundering) service providers, and fraud prevention data from industry-standard screening services.

4. How We Use Your Personal Data

live345 uses your personal data for the following purposes:

• To create, maintain, and administer your Account on the live345 Platform.
• To process deposits, withdrawals, and wager settlements in MYR.
• To verify your identity and age (21+) in compliance with KYC and AML obligations.
• To detect, investigate, and prevent fraud, money laundering, underage access, and other prohibited activities.
• To provide customer support and respond to your inquiries or complaints.
• To personalise your Platform experience and surface relevant game recommendations or promotions.
• To send transactional communications (account notifications, deposit confirmations, withdrawal updates) and, where you have opted in, promotional communications about live345 offers.
• To comply with applicable legal and regulatory obligations, including reporting to licensing authorities and law enforcement where required.
• To monitor and improve Platform performance, security, and user experience.

5. Legal Basis for Processing

live345 processes your personal data on the following legal bases:

• Contractual necessity: Processing required to enter into and perform the contract governing your use of the live345 Platform (the Terms & Conditions), including account management and transaction processing.
• Legal obligation: Processing required to comply with KYC, AML, and other regulatory requirements applicable to licensed gaming operators.
• Legitimate interests: Processing for fraud prevention, platform security, and service improvement, where these interests are not overridden by your privacy rights.
• Consent: Processing for optional marketing communications, where you have expressly opted in. You may withdraw consent at any time by contacting live345 support.

6. Cookies and Tracking Technologies

live345 uses cookies and similar tracking technologies to operate and improve the Platform. Cookies are small text files stored on your device when you visit the live345 website.

live345 uses the following types of cookies:

• Strictly necessary cookies: Required for core Platform functionality, including session authentication and security. These cannot be disabled.
• Performance and analytics cookies: Used to measure Platform traffic, identify popular content, and diagnose technical issues. Data collected is aggregated and anonymised where possible.
• Functional cookies: Used to remember your preferences, such as language or display settings, to improve your experience on return visits.

You may configure your browser to block or delete cookies; however, doing so may impair certain live345 Platform features, including the ability to stay logged in to your Account.

7. Sharing and Disclosure of Personal Data

live345 does not sell your personal data to third parties. We may share your personal data with the following categories of recipients:

• Service providers: Third-party vendors who provide KYC verification, payment processing, fraud detection, IT infrastructure, and customer support services on behalf of live345. These vendors are contractually bound to process data only as instructed by live345 and in accordance with applicable data protection standards.
• Regulatory and licensing authorities: Where required by live345's international gaming authority licence obligations or applicable law, including disclosure to anti-money laundering authorities.
• Law enforcement and courts: Where live345 is compelled by law, court order, or regulatory directive to disclose personal data.
• Group entities: Other entities within the live345 corporate group, where necessary for operational, compliance, or customer support purposes, subject to equivalent data protection obligations.

Any disclosure to third parties is limited to the minimum data necessary for the stated purpose.

8. International Data Transfers

live345 may transfer your personal data to countries outside of Malaysia, including to service providers operating from other jurisdictions. Where such transfers occur, live345 ensures that appropriate safeguards are in place, including contractual data protection clauses consistent with international data protection standards, to ensure your data receives a comparable level of protection.

9. Data Retention

live345 retains your personal data for as long as your Account remains active or as long as necessary to fulfil the purposes set out in this Privacy Policy, comply with legal and regulatory retention obligations, resolve disputes, and enforce our agreements.

Upon Account closure, live345 will retain certain categories of data — including identity, financial transaction, and gaming records — for a minimum of five (5) years, as required by AML and gaming regulatory obligations. Data retained beyond the active Account period is stored securely and accessed only where legally required.

10. Your Rights as a Data Subject

Subject to applicable law and regulatory restrictions, you have the following rights in respect of your personal data held by live345:

• Right of access: To request a copy of the personal data live345 holds about you.
• Right to rectification: To request correction of inaccurate or incomplete personal data.
• Right to erasure: To request deletion of your personal data, subject to live345's legal retention obligations.
• Right to restriction: To request that live345 restricts processing of your personal data in certain circumstances.
• Right to object: To object to processing based on legitimate interests, including direct marketing communications.
• Right to data portability: To receive your personal data in a structured, machine-readable format where processing is based on consent or contract.
• Right to withdraw consent: To withdraw any previously given consent for optional data processing, without affecting the lawfulness of processing prior to withdrawal.

To exercise any of these rights, please contact live345 via the support team. live345 will respond to verified requests within a reasonable timeframe and in accordance with applicable law. We may require identity verification before actioning any data rights request.

11. Security of Your Personal Data

live345 implements industry-standard technical and organisational measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. These measures include 256-bit SSL encryption for all data in transit, encrypted storage for sensitive account and financial data, role-based access controls restricting internal data access, and regular security assessments.

While live345 takes all reasonable precautions, no data transmission or storage system is guaranteed to be 100% secure. You are responsible for maintaining the security of your own device and login credentials. If you suspect any unauthorised access to your live345 Account, contact support immediately.

12. Children and Minors

The live345 Platform is strictly restricted to individuals aged 21 years or older. live345 does not knowingly collect personal data from individuals under 21. If live345 becomes aware that personal data has been collected from an underage individual, the Account will be suspended, data will be deleted as permissible under regulatory requirements, and the matter will be investigated in accordance with live345's age verification procedures.

If you believe a minor has registered an Account on live345, please contact the support team immediately.

13. Changes to This Privacy Policy

live345 may update this Privacy Policy from time to time to reflect changes in our data practices, regulatory requirements, or Platform features. The updated Policy will be published on this page with a revised effective date. Your continued use of the live345 Platform following notification of material changes constitutes your acceptance of the revised Privacy Policy. We encourage you to review this page periodically.

14. Contact and Data Inquiries

For any questions, concerns, or requests relating to this Privacy Policy or live345's handling of your personal data, please contact the live345 support team via 24/7 live chat on the Platform.

Email: [email protected]